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The design of this mixed-use development is inspired by high performance engineering. When complete, it will provide 560 new homes, offices, public realm and amenity space.
The design comprises six key buildings set atop a podium, ranging in height from 11 to 35 storeys. It has been carefully devised to suit the growing urban context of the site to the town centre and its’ adjacency to the railway. An elegant marker building to the East of the site will front onto the proposed new Victoria Square, the first of a triptych of forms that fall in height towards the West and its smaller urban grain. Alterations to the site boundary and road layout will facilitate this improvement.
The area enjoys a long association with excellence in engineering, in particular motor racing and for military aeroplanes during both world wars. The concept draws inspiration from the oversized radiator grilles of the racing cars of the turn of the last century and from high performance engineering in the use of flashes of colour found in these cars.
The stepped form of the plan creates a series of new public spaces that extend the town’s public realm westwards and provide entrance points into each of the new buildings. Shared amenity space is provided by the extensive landscaped podium above the buildings base that conceals parking, plant, refuse storage and servicing from public view.
This is a complex development that creates a unified community of new residents, bringing enhanced commercial and civic activity to the town.
Contact: Guy Harris
Client: Prime Place