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Shakespeare Road is an isolated industrial site located in the Borough that provides an exciting opportunity for the regeneration of the area as a new higher density residential-led scheme.
The proposed development on behalf of Urban & Provincial aims to redevelop the site to provide new high quality housing alongside substantial new public realm and urban greening. The approved planning application details demolition of the existing buildings and construction of three separate plots comprising of 218 residential units of which 35% will be affordable.
The proposed development seeks the release of a safeguarded waste site from a residential area and following the consolidation approach within the New London Plan, re-provides the capacity to a more appropriate site in a KIBA in the borough. The transfer is secured though a series of planning conditions and obligations for the site.
The overall design aims to respect the local character of the area along Shakespeare Road. The buildings are 4 storeys with a setback 5th floor to respond to the immediate context. Toward the railway, the central buildings rise to 9-11 Storeys reflecting the wider context of the Guinness Trust Development and emerging context of the approved Somerleyton Road Masterplan. To the north and south, buildings step down to respect the adjacent neighbours.
The architecture and materiality of the proposals is inspired by the rich history of the site and analysis of the existing context. Recessive, brick textured facades respond in colour to the surroundings with metal infill panels and setbacks referencing the railway and coal yard history. The same architectural quality and treatment applies to all buildings ensuring the development is truly tenure blind.
Biodiverse green roofs, high urban green factor, enhanced building fabric performance, sustainable urban drainage, mechanical ventilation and heat recovery, together with a renewable energy strategy, contribute to the sustainability of the proposals which will replace the current brownfield waste site.
Contact: Sean Tickle, Tom Lawson
Client: Urban & Provincial