Holiday Inn Express Redevelopment
- Client: Downing Group
- Architect: Simpson Haugh and Partners
- Contacts: Jan Donovan, Jess Parulian
- LPA: Old Oak and Park Royal Development Corporation (OPDC)
The scheme will redevelop an existing Holiday Inn Express in North Acton to provide a mixed use scheme. It will deliver 609 purpose built student accommodation beds and 59 build to rent units along with commercial / retail units, amenity space, public realm improvements, hard and soft landscaping.
The development will transform an underutilised site in an area supported by excellent public transport connections, on a major road, and located close to local amenities. Public realm improvements are proposed which will greatly improve the interface with the newly completed Station Square, Victoria Road, and tie into the Local Authority’s aspirations to upgrade North Acton Underground Station.
Two towers with a unifying platform are proposed, which sits comfortably in the emerging character of the area. The materiality of each demise has been carefully considered with robust natural materials for the residential tower and a more slender glass and anodized aluminium tower for student accommodation. It also provides high quality active frontages to the existing public realm with opportunities for retail units to spill into the square and surrounds.
The proposal is a car free development apart from two required blue badge spaces. The development will meet the requirements for cycle parking for each building and servicing will be undertaken on site.
The development targets BREEAM excellence and provide 48.7% of on site carbon reductions as well as provide carbon offsetting payment.
The scheme will integrate with the new North Acton Station and Station Square, with negotiations ongoing on the interfacing between the two landowners.
